TripAdvisor launches mobile app in travel booking feature

Global travel resource site TripAdvisor recently announced the launch of their in-app booking capability for mobile devices. The development of this feature on their suite of native mobile apps was prompted by the massive growth in TripAdvisor’s mobile adoption; a growth spike of 90% in the past year alone. The company recorded a massive 108 unique visitors per month on their mobile apps during the first quarter of 2014. Their usage research found that while travellers use TripAdvisor for pre-trip planning, they were also increasingly…

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TripAdvisor: The ultimate travel resource site

Founded in 2000, TripAdvisor is an international travel reviews and booking site offering user generated destination reviews, ranked hotel accommodation and flight bookings online. It also offers vacation rentals, travel guides, recommended things to do per destination, as well as restaurant reviews submitted by TripAdvisor users. The company currently operates in Africa, the USA, the Middle East, Europe and in the Asia Pacific region, employing over 2,000 staffers. The company was spun off from Expedia in a public offering during December 2011, and has become…

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