TripAdvisor launches mobile app in travel booking feature

Global travel resource site TripAdvisor recently announced the launch of their in-app booking capability for mobile devices. The development of this feature on their suite of native mobile apps was prompted by the massive growth in TripAdvisor’s mobile adoption; a growth spike of 90% in the past year alone. The company recorded a massive 108 unique visitors per month on their mobile apps during the first quarter of 2014. Their usage research found that while travellers use TripAdvisor for pre-trip planning, they were also increasingly…

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